16.12.05

be water

Jay's management style is part old-school hustle, part New Age motivation. He's given to aphorisms like, "I'm not looking to be anybody's boss. I'm just looking to help the process. If they win, I win." One day, he talked about a Bruce Lee documentary he'd seen. "He was talking about 'be water.' I'm gonna write that up and send it to people: Be water. If you pour water in a cup, it takes the shape of a cup. If you pour it in a teapot, it takes the shape of a teapot. Be fluid. Treat each project differently. The best style is no style. Because styles can be figured out. And when you have no style, they can't figure you out.

tomado del artículo sobre jay z en la última edición de la rolling